Minor specialization – Entrepreneurship (3PO)

Minor specialization 3PO Entrepreneurship is designed for students of all faculties of the University of Economics in Prague who have already started up or are determined in the near or distant future to start up a business. In collaboration with the newly established business accelerator UEP XPort students are encouraged to generate business ideas, through the establishment of the company and writing a business plan to start a business.

A characteristic feature of this minor 3PO business is its practical orientation. Lectures are mostly handled in collaboration with practitioners. The students present their business plans to experienced investors. The students compete together in a competition where the jury consists exclusively of experienced entrepreneurs and successful managers.

After successful passing all the subjects the students will be able to:

  • to seek new business opportunities
  • evaluate business opportunities
  • get feedback on business ideas from customers
  • develop and structure a business idea into a Lean Canvas and Business Model Canvas
  • explain the role of marketing and marketing communication in business
  • differentiate and effectively use marketing communication tools
  • prepare a draft of effective communication campaign for start-ups
  • propose a sales process suitable for the specific start-up
  • start their own entrepreneurial activity
  • develop their own entrepreneurial activity and create conditions for company growth
  • assess market potential
  • propose means of financing their business activities
  • present their start-up project to partners, investors, business partners

Obligatory courses

Ident Course name Hours ECTS Semester
3PO541 Opportunity recognition and business model development 2+2 6 2
3PO542 Foundation of Business 2+2 6 2
3PO543 Marketing communication and sales for start-ups 2+2 6 3
3PO544 Managing the growth of new business 0+2 3 3
3PO545 Business Plan 0+2 3 3
3PO546 Enterprise in Praxis 2+2 6 3

State final exam

The studies of this minor specialization are completed by passing the state final examination consisting of this subjects:

Ident Course name
3PO541 Opportunity recognition and business model development
3PO542 Foundation of Business
3PO543 Marketing communication and sales for start-ups
3PO544 Managing the growth of new business
3PO545 Business Plan

The students can write their final master thesis from the field of this minor specialization.