Ing. Jan Mareš, Ph.D.

Assistant Professor

Email: jan.mares@vse.cz

Office no: RB 428

As a co-founder of marketing agency Lucky Brand s.r.o. he teaches courses: 3PO101 – Foundations of Entrepreneurship, 3PO543 – Marketing communication and sales for start-ups and 3PO653/3PO753 – Marketing communication and sales for start-ups (taught in English).

LinkedIn profil

start-upy.cz

Specialisation

  • Marketing for start-ups
  • Online marketing
  • Psychology of entepreneurship

Courses

  • 3PO101 Foundations of Entrepreneurship
  • 3PO543 Marketing communication and sales for start-ups

Participation on research projects

  • Start-up Promotion for Entrepreneurial Resilience (ERASMUS+)
  • Innovations and their impact on sustainable business growth (IGA FPH VŠE)
  • Explaining the causes of success and failure in the process of start-up and early growth of new firms in the Czech Republic (IGA FPH VŠE)

Publications

 

  • MAREŠ, Jan, PEŠEK, Ondřej. Digitální nástroje a jejich využití pro marketingový výzkum [Digital tools and their use for marketing research]. Marketing a komunikace [online]. 2024, vol. XXIX, no. 4, p. 14–15. Text in Czech. ISSN 1211-5622. Available from: http://www.cms-cma.eu/mak/mak_2024-4/.
  • PEŠEK, Ondřej, MAREŠ, Jan. AI a její dopady na pracovní pozice v marketingu [AI and its impact on marketing job positions]. Marketing & komunikace [online]. 2024, vol. XXIX, no. 2, p. 8–9. Text in Czech. ISSN 1211-5622. Available from: http://www.cms-cma.eu/mak/mak_2024-2/#p=8.
  • HORÁKOVÁ, Dana, VACHOVÁ, Marta, TVAROH, Aleš, DRAHOTA, Jiří, MAZOUCHOVÁ, Aneta, MAREŠ, Jan, WOZNICOVÁ, Ivana, ZIMOVÁ, Denisa, LIBERTÍNOVÁ, Jana, MARTÍNKOVÁ, Alena, RECMANOVÁ, Eva, GRUNERMELOVÁ, Markéta, VALIŠ, Martin, ADÁMKOVÁ, Jana, AMPAPA, Radek, BENEŠOVÁ, Yvonne, DUFEK, Michal, PETERKA, Marek, HAVRDOVÁ KUBALA, Eva. Perorální kladribin v léčbě roztroušené sklerózy – data z celostátního registru ReMuS [Oral cladribine in the treatment of multiple sclerosis – data from the national registry ReMuS registry]. Česká a slovenská neurologie a neurochirurgie [online]. 2021, no. 6, p. 555–561. Text in Czech. eISSN 1802-4041. ISSN 1210-7859. DOI: 10.48095/cccsnn2021555. Available also from: https://www.csnn.eu/casopisy/ceska-slovenska-neurologie/2021-6-7/peroralni-kladribin-v-lecbe-roztrousene-sklerozy-data-z-celostatniho-registru-remus-129377.
  • SRPOVÁ, Jitka, LUKEŠ, Martin, SVOBODOVÁ, Ivana. Začínáme podnikat [Starting up businesses]. Praha : Grada Publishing, a. s, 2020. 264 p. Text in Czech. ISBN 978-80-271-2253-0. (Other Authors: HABRMANOVÁ, Blanka, ANDERA, Michal, MAREŠ, Jan, DVOULETÝ, Ondřej, KűCHLER, Jiří).
  • HABRMANOVÁ, Blanka, SVOBODOVÁ, Ivana, MÜLLEROVÁ, Jana, MAREŠ, Jan, MÍSAŘ, Jan, ANDERA, Michal, DVOULETÝ, Ondřej, PROCHÁZKA, David Anthony, PAŠMIK, Jaroslav, VIKTORA, Martin. IMES 2019 (Innovation Management, Entrepreneurship and Sustainability) [online]. Praha, 30.05.2019 – 31.05.2019. Available from: https://imes.vse.cz/. World conference (Participants: 106, participants from abroad: 62).
  • SRPOVÁ, Jitka, HABRMANOVÁ, Blanka, SVOBODOVÁ, Ivana, MÜLLEROVÁ, Jana, MAREŠ, Jan, MÍSAŘ, Jan, ANDERA, Michal, DVOULETÝ, Ondřej, PROCHÁZKA, David Anthony, PAŠMIK, Jaroslav, VIKTORA, Martin. IMES 2018 (Innovation Management, Entrepreneurship and Sustainability) [online]. Praha, 31.05.2018 – 01.06.2018. Available from: http://imes.vse.cz. World conference (Participants: 114, participants from abroad: 84).
  • HABRMANOVÁ, Blanka, OSTAPENKO, Galina, SVOBODOVÁ, Ivana, MÜLLEROVÁ, Jana, MAREŠ, Jan, MÍSAŘ, Jan, ANDERA, Michal, DVOULETÝ, Ondřej, PROCHÁZKA, David Anthony, PAŠMIK, Jaroslav. IMES 2017 (Innovation Management, Entrepreneurship and Sustainability) [online]. Praha, 25.05.2017 – 26.05.2017. Available from: http://imes.vse.cz. World conference (Participants: 80, participants from abroad: 41).