Ing. Jan Mareš, Ph.D.

Assistant Professor

Email: jan.mares@vse.cz

Office no: RB 428

As a co-founder of marketing agency Lucky Brand s.r.o. he teaches courses: 3PO101 – Foundations of Entrepreneurship, 3PO543 – Marketing communication and sales for start-ups and 3PO653/3PO753 – Marketing communication and sales for start-ups (taught in English).

LinkedIn profil

start-upy.cz

Specialisation

  • Marketing for start-ups
  • Online marketing
  • Psychology of entepreneurship

Courses

  • Marketing communication and sales for start-ups
  • Innovations and entrepreneurship
  • Marketing communication and sales for start-ups (in English)

Participation on research projects

  • Start-up Promotion for Entrepreneurial Resilience (ERASMUS+)
  • Innovations and their impact on sustainable business growth (IGA FPH VŠE)
  • Explaining the causes of success and failure in the process of start-up and early growth of new firms in the Czech Republic (IGA FPH VŠE)

Publications

  • PEŠEK, Ondřej, & MAREŠ, Jan. (2024). AI a její dopady na pracovní pozice v marketingu [AI and its impact on marketing job positions]. Marketing & komunikace, XXIX(2), 8–9. Retrieved from http://www.cms-cma.eu/mak/mak_2024-2/#p=8.
  • SRPOVÁ, Jitka, LUKEŠ, Martin, SVOBODOVÁ, Ivana. Začínáme podnikat [Starting up businesses]. Praha : Grada Publishing, a. s, 2020. 264 p. Text in Czech. ISBN 978-80-271-2253-0. (Other Authors: HABRMANOVÁ, Blanka, ANDERA, Michal, MAREŠ, Jan, DVOULETÝ, Ondřej, KűCHLER, Jiří).
  • HABRMANOVÁ, Blanka, SVOBODOVÁ, Ivana, MÜLLEROVÁ, Jana, MAREŠ, Jan, MÍSAŘ, Jan, ANDERA, Michal, DVOULETÝ, Ondřej, PROCHÁZKA, David Anthony, PAŠMIK, Jaroslav, VIKTORA, Martin. IMES 2019 (Innovation Management, Entrepreneurship and Sustainability) [online]. Praha, 30.05.2019 – 31.05.2019. Available from: https://imes.vse.cz/. World conference (Participants: 106, participants from abroad: 62).