Critical factors of innovation success and profitability – A quantitative empirical study for the chemical and pharma industry
|Financováno z:||IGA FPH|
|Obsah projektu:||The main project objective is the investigation of the relation between innovation activities and profitability in large companies from the chemical and pharmaceutical industry. We focus on choices regarding the intensity and orientation of technical innovation and their long and short-term impact on profitability from a business and an investor’s point of view. In general, chemical and pharmaceutical firms face very long product development times connected with considerable risk and high upfront investments, making these industries rather unique.
In this project, we aim to develop time resolved explanatory models for the impact of innovation on profitability in the chemical and pharmaceutical industry. We also aim to provide guidance for senior management on dimensions to consider for decisions on innovation setup, organizational culture, and evaluation of innovation projects as well as guidance for external shareholders in evaluating indicators commonly published in annual reports and their relevance for future business development.
The project consists of the following key activities.
|Koordinátor projektu:||Norman Hendrik Riedel|
|Garant projektu na VŠE:||doc. Ing. Miroslav Špaček, Ph.D., MBA|
|Další zapojení členové Katedry podnikání:||Florian Maximilian Diener, M.A.|